Experiments on mass communication
Tipo de material:
TextoEditor: New York: Science Editions, 1965Descripción: 345 pTema(s): Aspectos sociales | Aspectos políticos | PSICOLOGIA SOCIAL | Medios de comunicación de masas
| Tipo de ítem | Ubicación actual | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|
Libro
|
Manuel Solari Swayne | 320 H845 | Disponible | 015198 |
Film evaluation studies -- The orientation film, The Battle of Britain -- General implications derived from the orientation film experiments -- The Audiences Evaluations of Films -- Experimental comparison of alternative presentations -- Effects of films on men of different intellectual ability -- Short-time and long-time effects of an orientation film -- The effects of presenting "One side" versus "both sides" in changing opinions on a controversial subject -- The effect of an audience-paarticipation technique in film-strip presentation -- Summary and evaluation -- Measurement problems encountered.
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