Hovland, Carl Iver, et al.
Experiments on mass communication - New York: Science Editions, 1965 - 345 p.
Film evaluation studies -- The orientation film, The Battle of Britain -- General implications derived from the orientation film experiments -- The Audiences Evaluations of Films -- Experimental comparison of alternative presentations -- Effects of films on men of different intellectual ability -- Short-time and long-time effects of an orientation film -- The effects of presenting "One side" versus "both sides" in changing opinions on a controversial subject -- The effect of an audience-paarticipation technique in film-strip presentation -- Summary and evaluation -- Measurement problems encountered.
Aspectos sociales
Aspectos políticos
PSICOLOGIA SOCIAL
Medios de comunicación de masas
Experiments on mass communication - New York: Science Editions, 1965 - 345 p.
Film evaluation studies -- The orientation film, The Battle of Britain -- General implications derived from the orientation film experiments -- The Audiences Evaluations of Films -- Experimental comparison of alternative presentations -- Effects of films on men of different intellectual ability -- Short-time and long-time effects of an orientation film -- The effects of presenting "One side" versus "both sides" in changing opinions on a controversial subject -- The effect of an audience-paarticipation technique in film-strip presentation -- Summary and evaluation -- Measurement problems encountered.
Aspectos sociales
Aspectos políticos
PSICOLOGIA SOCIAL
Medios de comunicación de masas