| 000 | 02653nam a22005297a 4500 | ||
|---|---|---|---|
| 001 | 013988 | ||
| 008 | 160926s1965||||pe a|||| |||| 00| 0 spa d | ||
| 245 | _aExperiments on mass communication | ||
| 100 | 1 |
_aHovland, Carl Iver, et al. _924500 |
|
| 260 |
_aNew York: _bScience Editions, _c1965 |
||
| 300 | _a345 p. | ||
| 650 |
_aAspectos sociales _99101 |
||
| 650 |
_aAspectos políticos _99102 |
||
| 650 |
_aPSICOLOGIA SOCIAL _924501 |
||
| 650 |
_aMedios de comunicación de masas _99106 |
||
| 500 | 0 | _aFilm evaluation studies -- The orientation film, The Battle of Britain -- General implications derived from the orientation film experiments -- The Audiences Evaluations of Films -- Experimental comparison of alternative presentations -- Effects of films on men of different intellectual ability -- Short-time and long-time effects of an orientation film -- The effects of presenting "One side" versus "both sides" in changing opinions on a controversial subject -- The effect of an audience-paarticipation technique in film-strip presentation -- Summary and evaluation -- Measurement problems encountered. | |
| 942 | 0 | 0 | _cLIBRO |
| 901 |
_a320 _b320 _cH845 |
||
| 902 | _aM | ||
| 903 | _aM | ||
| 904 | _aD | ||
| 905 | _aHare, Billy | ||
| 906 | _a170317 | ||
| 907 | _a015198 | ||
| 913 |
_aHovland, Carl Iver _fet al. |
||
| 915 | _aExperiments on mass communication | ||
| 917 | _a345 p. | ||
| 918 | _aStudies in Social Psychology in World War II | ||
| 919 | _a3 | ||
| 928 | _aScience Editions | ||
| 929 | _aNew York | ||
| 930 | _aPE | ||
| 933 | _a1965 | ||
| 934 | _a19650000 | ||
| 947 | _aEs | ||
| 948 | _aFilm evaluation studies -- The orientation film, The Battle of Britain -- General implications derived from the orientation film experiments -- The Audiences Evaluations of Films -- Experimental comparison of alternative presentations -- Effects of films on men of different intellectual ability -- Short-time and long-time effects of an orientation film -- The effects of presenting "One side" versus "both sides" in changing opinions on a controversial subject -- The effect of an audience-paarticipation technique in film-strip presentation -- Summary and evaluation -- Measurement problems encountered. | ||
| 953 | _aDos décadas de trabajo del Instituto de Investigaciones Estéticas : catálogo de sus publicaciones : índice de sus anales | ||
| 954 | _aMedios de comunicación de masas | ||
| 961 |
_a _a _aSiglo XX |
||
| 964 | _a171002 | ||
| 965 | _arca | ||
| 966 | _agvbh | ||
| 999 |
_c17699 _d17699 |
||