TY  - BOOK
AU  - Hovland,Carl Iver,et al
TI  - Experiments on mass communication
PY  - 1965///
CY  - New York
PB  - Science Editions
KW  - Aspectos sociales
KW  - Aspectos políticos
KW  - PSICOLOGIA SOCIAL
KW  - Medios de comunicación de masas
N1  - Film evaluation studies -- The orientation film, The Battle of Britain -- General implications derived from the orientation film experiments -- The Audiences Evaluations of Films -- Experimental comparison of alternative presentations -- Effects of films on men of different intellectual ability -- Short-time and long-time effects of an orientation film -- The effects of presenting "One side" versus "both sides" in changing opinions on a controversial subject -- The effect of an audience-paarticipation technique in film-strip presentation -- Summary and evaluation -- Measurement problems encountered
ER  -